Shadrack M

LMS Manager

Skillweed Academy • Full time

Apr 2024 - Mar 2026 • 1 yr 11 mos

Job Responsibilities: Managed and optimized the LMS for delivery of cybersecurity, IT, and digital skills training programs. Designed and structured courses in areas such as GRC, risk management, and cybersecurity fundamentals for better learner engagement. Administered user access, roles, and permissions while ensuring data security and compliance best practices. Integrated LMS with tools like CRM systems, email marketing platforms, and automation tools (e.g., GoHighLevel, HubSpot). Monitored learner analytics, generated performance reports, and provided insights to improve training outcomes. Provided technical support and onboarding for students and instructors in a fully remote learning environment. Conducted research and implemented best practices in e-learning, cybersecurity awareness, and digital training delivery. Key Achievements: Increased course completion rates by 35%+ by redesigning course structure and improving learner engagement strategies. Successfully onboarded and supported 500+ students and 20+ instructors across multiple cybersecurity and IT programs. Reduced LMS-related technical issues by 40% through proactive system management and user training. Implemented automation workflows that improved student communication, increasing retention by 30%. Improved reporting and analytics systems, enabling data-driven decisions for course improvements and marketing strategies. Strengthened LMS security by enforcing access controls and data protection measures, aligning with cybersecurity best practices. Contributed to increased enrollments by optimizing course presentation and integrating marketing funnels. Bringing 6+ years of experience in IT, cybersecurity, and digital platforms, I specialize in managing LMS platforms, automating workflows, and delivering scalable online learning solutions.

Sales Funnel & Marketing Automation Specialist

Holistica • Freelance

Jan 2018 - Jan 2026 • 8 yrs

With over 6 years of experience in digital marketing and IT, I specialize in building high-converting sales funnels and automated marketing systems that help businesses generate leads and increase revenue. I have worked with businesses and training platforms to design and implement end-to-end funnel systems, including landing pages, email sequences, CRM integrations, and automation workflows. My approach focuses on understanding client goals and translating them into scalable, results-driven funnel strategies. I have hands-on experience using tools like GoHighLevel, ClickFunnels, Kajabi, and HubSpot to create seamless customer journeys—from lead capture to conversion and retention. Key Achievements: Increased conversion rates by 30%+ by designing and optimizing high-performing sales funnels Built and deployed complete funnel systems (landing pages, email automation, CRM pipelines) for multiple clients Automated lead nurturing processes, improving customer engagement and retention by 25%+ Reduced manual workload by implementing workflow automation systems, saving clients significant time and resources Integrated funnels with LMS platforms and payment systems, enabling clients to scale digital products and online courses Improved lead generation through optimized landing pages and targeted marketing strategies Delivered projects on time, contributing to high client satisfaction and repeat business

Virtual Assistant

Elite Growth • Freelance

Feb 2023 - Aug 2024 • 1 yr 6 mos

Job Responsibilities: Created high-converting video adverts for marketing campaigns across social media and digital platforms. Designed and implemented Learning Management Systems (LMS) for online course delivery and client training programs. Engaged with clients to understand business needs, translating requirements into digital solutions and workflows. Provided administrative and technical support in a remote work environment, ensuring smooth daily operations. Assisted in sales funnel setup, landing pages, and automation workflows to support business growth. Managed digital content, including uploading, organizing, and optimizing course and marketing materials. Collaborated with teams to improve client experience, engagement, and retention strategies. Key Achievements: Created video ad campaigns that improved client engagement and conversion rates by 30%+. Successfully built and deployed multiple LMS platforms, enabling clients to scale their online training programs. Improved client satisfaction by enhancing communication and response time by 40%. Helped clients streamline operations through automation and system setup, reducing manual workload. Contributed to increased lead generation through optimized digital content and marketing support. Played a key role in delivering projects on time, strengthening client retention and repeat business.