Shahbaz Khan

Digital Marketing Expert

PepsiCo • Full time

Mar 2022 - Nov 2024 • 2 yrs 8 mos

Worked as a Digital Marketing Expert with a focus on SEO, website development, content optimization, and online growth strategy. Handled on-page SEO, keyword research, competitor analysis, meta title and description optimization, internal linking, website audits, and technical SEO improvements to help websites become more search-friendly. Also worked on website development tasks including landing page structure, WordPress website updates, website speed improvements, mobile-friendly layout checks, content placement, and improving user experience for better conversions. Supported local SEO and Google Business Profile optimization, including service-area keywords, business information consistency, and citation/backlink research. Created SEO action plans, improved page structure, optimized website content, and helped businesses improve their online presence through a combination of digital marketing, SEO, and website development.

SEO Expert

Rastgar • Full time

Jan 2021 - Nov 2021 • 10 mos

Worked as an SEO Expert responsible for improving website visibility, keyword rankings, and organic traffic through on-page SEO, technical SEO, content optimization, and competitor research. Key responsibilities included keyword research, meta title and description optimization, heading structure improvements, internal linking, website audit reports, content recommendations, and SEO performance tracking. Also worked on local SEO improvements, Google Business Profile optimization, backlink/citation research, and competitor analysis to identify ranking opportunities. Focused on creating clear SEO action plans, improving website structure, and helping business pages become more search-friendly for Google and users.