Shah Sharafat

Digital Marketing & Meta Ads Specialist

Durable • Full time

Mar 2026 - Present • 7 mos

Worked as a Digital Marketing & Meta Ads Specialist for FG Properties Ltd., a real estate company, where I managed and optimized digital advertising campaigns focused on generating potential property buyer leads. My responsibilities included: • Setting up and managing Facebook & Instagram advertising campaigns • Developing audience targeting strategies for real estate campaigns • Creating lead generation campaigns to attract potential property buyers • Managing advertising budgets and optimizing campaigns for cost efficiency • Monitoring campaign performance, reach, impressions, leads, and cost per lead • Testing and optimizing audiences, ad creatives, and campaign strategies • Creating promotional ad creatives and marketing materials using Canva • Analyzing campaign data and making data-driven optimization decisions • Generating potential customer inquiries through Meta Ads • Supporting the company's overall digital marketing and online lead generation activities Through this role, I developed practical experience in Real Estate Marketing, Meta Ads, Lead Generation, Audience Targeting, Campaign Optimization, Budget Management, Performance Analysis, and Digital Advertising.

Facebook & Instagram Ads Specialist

Tutor Point Tuition Media • Part time

Aug 2025 - Apr 2026 • 8 mos

I managed and optimized Facebook and Instagram advertising campaigns for Tutor Point Tuition Media, a tutoring service provider that connects students and guardians with suitable teachers. My responsibilities included: • Setting up and managing Facebook & Instagram ad campaigns • Researching and targeting relevant audiences, especially parents and guardians • Creating and optimizing ad campaigns focused on generating inquiries and leads • Monitoring campaign performance, reach, engagement, and cost per result • Managing advertising budgets and optimizing campaigns for better cost efficiency • Creating ad creatives and promotional designs using Canva • Testing and improving audience targeting and campaign performance • Generating potential client inquiries through Messenger and Facebook campaigns • Analyzing campaign results and making data-driven optimization decisions Through this role, I gained practical experience in Meta Ads campaign management, audience targeting, lead generation, budget optimization, performance analysis, and social media advertising.