
Shalom E
Email Marketing and CRM Automation Specialist
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Portfolio
Esperienza lavorativa
Upwork
Freelance • 1 yr 3 mos
GoHighLevel CRM Specialist | Real Estate Automation & Setup
Sep 2025 - Feb 2026 • 5 mos
Contracted as a dedicated GoHighLevel specialist for a real estate agency over a 6-month engagement, responsible for building and maintaining their full CRM and automation infrastructure from the ground up. What I handled: - Full GoHighLevel account setup and CRM architecture for real estate operations - Pipeline configuration and lead stage management for buyer and seller contacts - Workflow including lead follow-up, nurture sequences, and appointment reminders - Contact migration from existing platforms into GoHighLevel without data loss - Third-party integrations connecting GoHighLevel to external tools and lead sources - Round-robin calendar setup for agent appointment distribution - Smart list configuration for dynamic lead segmentation - Snapshot builds and deployment across sub-accounts - Ongoing workflow audits, fixes, and optimisation throughout the engagement
ActiveCampaign Marketing Automation Specialist
Aug 2025 - Dec 2025 • 4 mos
I design and implement marketing automation systems for businesses using ActiveCampaign. Built automated customer journeys, lead nurturing sequences, CRM pipelines, email campaigns, appointment booking workflows, and third-party integrations to improve lead conversion and reduce manual processes.
Real Estate CRM Set Up Specialist
Mar 2025 - Sep 2025 • 6 mos
I implemented and optimized CRM systems for real estate professionals using Lofty CRM. Configured lead routing, IDX integrations, smart campaigns, automated follow-ups, transaction pipelines, and reporting dashboards to improve agent productivity and lead conversion.
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