Shanta

Google Ads Manager

Travel • Full time

Sep 2021 - Present • 4 yrs 8 mos

Working as a Google Ads Manager for a travel agency, where I plan, execute, and optimize high-performing PPC campaigns to drive targeted leads and increase bookings. I specialize in Google Search Ads, focusing on high-converting travel-related keywords such as tour packages, holiday deals, and flight services. My role includes keyword research, ad copy optimization, audience targeting, and budget management. I continuously analyze campaign data to improve CTR, reduce CPC, and maximize ROI. I also set up and monitor conversion tracking to ensure accurate performance measurement. My strategies have helped the business attract quality leads, increase inquiries, and achieve consistent growth through paid advertising.

Social Media Marketing Manager

Jewelry and Accessories • Full time

Jul 2021 - Jun 2024 • 2 yrs 11 mos

Worked as a Social Media Marketing Manager in the Jewelry & Accessories industry, focusing on Facebook Ads campaign strategy and management. I planned and executed high-performing ad campaigns to increase brand visibility, drive targeted traffic, and boost sales. My responsibilities included audience research, ad creative optimization, budget management, and continuous performance tracking. I consistently optimized campaigns to achieve better ROI, lower CPC, and higher engagement. I also maintained strong communication with the client and ensured timely delivery of results. My work contributed to steady business growth, and the client was highly satisfied with the performance and overall management.