Sherlyn Chen

Website Copywriter

Southern Lakes Water Blasting • Part time

Apr 2024 - Present • 2 yrs 6 mos

Create and refine SEO-focused website and marketing copy for the exterior-cleaning business serving Wānaka, Queenstown and surrounding areas. Develop service pages, Facebook ads, printed brochures, brand messaging and calls to action, establishing a consistent, customer-focused voice while supporting search visibility and customer enquiries.

Freelance Translator

Self-Employed / Freelancer • Lavoratore autonomo

Jun 2007 - Present • 19 yrs 4 mos

With 19 years of experience, I provide translation, transcreation, editing and LQA between English and both Simplified Chinese and Traditional Chinese (Hong Kong) for language agencies, law firms, courts, international brands and publishers. I specialise in legal and marketing content, backed by two years’ in-house experience at a maritime law firm. My work spans contracts and court documents, campaign localisation, SEO copy, product content and editorial features.

Chinese Translator & Interpreter

Skydive Lake Wanaka • Full time

Dec 2016 - Sep 2018 • 1 yr 9 mos

Handled Chinese communication for an international adventure-tourism business, translating and adapting marketing, booking and safety content and interpreting throughout the customer journey. Advised the team on Chinese-market expectations, cultural nuances and effective messaging, helping provide a clear and reassuring experience for Chinese-speaking visitors in a safety-critical environment.