Shilpi

senior marketing manager

pioneer properties zone ltd

Jan 2023 - Dec 2025 • 2 yrs 11 mos

- Led content strategy development across website, social media, performance marketing, and customer communications. - Leveraged analytics(footfall data, tenant sales, campaign KPIs)to refine targeting and improve ROI. - Spearheaded customer engagement initiatives including exhibitions, activations, store launches ,and experiential programs. - Strategically plan and execute in-mall activations, festive events, exhibitions, pop-ups, and experiential engagement programs to maximize footfall, dwell time, and customer experience. - Collaborated closely with Operations, Leasing, Finance, CX, and Senior Leadership for seamless execution.

Regional Key Accounts Marketing Manager

American Crew

Jan 2022 - Dec 2022 • 11 mos

- Conducted market research and competitive analysis to strengthen positioning and identify growth opportunities. - Managed regional marketing budgets with multi-channel marketing campaigns, leveraging both digital and traditional channels to boost brand awareness. - Built & maintained strong relationships with key clients, understanding their business challenges & providing solutions to enhance customer satisfaction and loyalty. - Conducted thorough market analysis to identify trends, opportunities, and competitive threats, and developed strategies to maintain a competitive edge in the region. - Supervised and mentored a regional team, providing guidance and support to ensure high performance, professional growth, and alignment with company objectives.

Zonal Marketing Manager

Hindustan Unilever

Dec 2018 - Dec 2021 • 3 yrs

- Launched brand- specific campaigns to build awareness and drive salon retail sales for iconic products like Bed Head and Catwalk. - Implemented integrated B2B marketing initiatives with in professional salon channels to drive brand growth. - Defined brand positioning and segmentation strategies across distributors and salon partners. - Worked on customer insights & engagement strategies, aligning them with business goals. - Defined brand positioning, identified target audiences, and created marketing plans with clear goals for various channels and segments. - Collaborated with training and brand teams to create digital, print, and in-store marketing assets. - Successfully implemented integrated B2B marketing plans, driving growth & strengthening market presence. - Secured competitive ventures & provided optimal solutions, strengthening company’s market position Executed ATL, BTL, digital, and in-salon marketing initiatives to drive acquisition and service revenue. - Led the creative development of in-store communication materials, print ads, and ATL campaigns, ensuring strong brand consistency and aspirational appeal. - Strengthened marketing- sales alignment through structured promotional planning. - Evaluated advertising effectiveness and customer insights to optimize campaign performance. - Designed and executed in-salon activations, influencer collaborations, and regional promotions, contributing to consistent YoY growth in new customer acquisition. - Drove social media strategy, producing high-engagement content aligned with emerging beauty and fashion trends to build deeper customer loyalty.