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Paid Social Specialist
Publicis Media • Full time
Jan 2026 - Present • 9 mos
Execute and manage paid social campaigns across Meta platforms, translating campaign briefs and client objectives into platform-specific activations aligned with audience, budget, and performance goals. • Monitor campaign delivery, budget pacing, and performance trends, identifying optimization opportunities across targeting, placements, and campaign setup to improve media efficiency. • Analyze campaign performance and audience insights to understand what drives engagement and results, using data to inform optimization recommendations and future campaign planning. • Partner with strategy, investment, creative, and analytics teams to align media execution with campaign strategy, creative direction, and client objectives. • Contribute to campaign reporting by evaluating key performance metrics, identifying trends, and translating results into actionable insights for internal teams and client-facing discussions. • Apply an understanding of social-first creative, audience behaviour, and platform best practices to support effective campaign execution and stronger alignment between media strategy and creative performance.