Shirza Firtas

Product Design Lead – AI SaaS Recruitment Platform

Qualibro • Freelance

Mar 2022 - Feb 2023 • 11 mos

Led end-to-end UI/UX and product design for an AI-powered recruitment SaaS platform that streamlines hiring workflows and improves candidate experience. Key Contributions: • Conducted UX research, user personas & customer journey mapping • Designed full web app UI/UX (dashboards, flows, wireframes, prototypes) • Built scalable design system with pixel-perfect Figma components • Created developer-ready specifications & interaction documentation • Collaborated with product, engineering & sales teams to define roadmap • Conducted usability testing (Hotjar, Amplitude) and improved UX performance • Translated API/JSON data into intuitive, data-driven interfaces Results: • Successfully launched product in 4 months • Achieved 60% recruiter response rate with personalization feature • Increased conversion rate by 20% • Reduced churn to 10% post-launch

Product Design Lead – B2B SaaS Investment Platform

Metabeta • Full time

Nov 2021 - Feb 2023 • 1 yr 3 mos

Led UI/UX and product design for a B2B SaaS platform helping startups, investors, and accelerators manage early-stage investments with data-driven collaboration tools. Key Contributions • Designed end-to-end web app UI/UX including dashboards, user flows, and prototypes • Conducted UX audits and usability testing using Hotjar, Amplitude, and FullStory • Built and scaled a design system and reusable component library in Figma • Led collaboration between product managers, developers, and stakeholders • Transformed complex data workflows into intuitive user interfaces • Designed new features based on customer insights and HubSpot data • Created email design templates and improved product communication Results • Reduced platform churn by ~10% through UX improvements • Increased customer retention after UX audit and redesign • Delivered scalable SaaS interface used by startups and investors globally

Design Consultant – SaaS & Web App UX (HyperEngage)

HyperEngage • Freelance

Dec 2021 - Jan 2023 • 1 yr 1 mo

Key Contributions • Designed modern UI/UX for web apps, SaaS dashboards, and digital platforms • Conducted UX audits to identify usability issues and improve user flows • Created wireframes, high-fidelity UI designs, and interactive prototypes in Figma • Collaborated with product managers and developers to deliver scalable design solutions • Improved onboarding flows and user journeys to increase engagement • Delivered developer-ready design systems and component libraries Impact • Improved usability and product clarity through structured UX strategy • Helped teams launch cleaner, more intuitive SaaS interfaces • Delivered scalable UI frameworks for faster product development