Shopify S

Head of Email Marketing at Traction Bridge

Marketing Brains

Mar 2023 - Present • 3 yrs 2 mos

Serving as the Head of Email Marketing at Traction Bridge, I manage comprehensive email campaigns and flow optimizations for four distinct clients ranging from slippers to outdoor pursuit gear. My expertise in lead generation and campaign management supports significant growth and engagement, tailored to client specific needs. In this role I oversee the full email marketing lifecycle from strategy and segmentation to copywriting, design coordination, A/B testing and performance analysis. I develop high converting email flows including welcome sequences, abandoned cart recoveries, post purchase follow ups, win back campaigns and promotional broadcasts that consistently drive revenue and strengthen customer loyalty across multiple brand identities. Working across four diverse eCommerce brands simultaneously has sharpened my ability to adapt tone, messaging and strategy to suit different audiences and product categories. Whether crafting warm and lifestyle driven content for comfort focused brands or energetic and action oriented messaging for outdoor and adventure gear I deliver campaigns that connect with the right customers at the right moment in their buying journey. My approach to email marketing is deeply rooted in data. Every campaign I manage is tracked, tested and optimized based on open rates, click through rates, conversion data and revenue attribution. I use these insights to continuously refine messaging, improve deliverability and scale what is working ensuring every client sees measurable improvements over time. Beyond campaign execution I bring strategic oversight to every client relationship identifying growth opportunities, recommending automation improvements and ensuring that email remains one of the highest performing and most cost effective channels in each brand's overall marketing mix.

Shopify eCommerce Consultant and systems Architect Founder

Shopify

Aug 2020 - Present • 5 yrs 9 mos

Founded a specialist consulting practice focused on eCommerce operational efficiency, Shopify development and business system architecture for scaling online brands - Applied Business Process Documentation and Customer Journey Mapping methodologies to audit client workflows and identify bottlenecks costing revenue and operational time - Led complete Shopify store builds including theme customization, product catalog setup, p,a,yment integration, shipping configuration and mobile optimization across multiple product categories - Managed Shopify Plus migrations for growing brands requiring advanced functionality beyond standard platform capabilities - Built and optimized abandoned cart recovery flows achieving fifteen to twenty five percent revenue recovery within the first thirty days of implementation - Integrated Shopify with third party platforms including Klaviyo, Zapier, Make .com, CRM systems and logistics providers through custom API connections and automation workflows - Led selection and integration of Kustomer customer service platform replacing manual support processes with a unified intelligent system improving response times and satisfaction scores - Delivered an average sixty percent reduction in manual operational workload within ninety days across all client implementations - Acted as strategic partner for vendor contract negotiations and technology roadmap planning ensuring optimal resource allocation and cost efficiency at every growth stage - Provided ongoing strategic counsel on tech stack scaling, platform consolidation and digital infrastructure planning aligned with each client's revenue targets and operational capacity