Timothy

Full Email Marketing Strategy: Klaviyo Set-up and Management

Feb 2026 - Present • 6 mos

I managed the complete email marketing strategy for this Shopify store inside Klaviyo, covering campaign planning, flow design, and revenue tracking against fulfilled orders. Over the reporting period, the store generated 3,461.54€ in total sales, up 7% from the previous period. Email marketing drove 923.89€ of that, 26.69% of total store revenue. That split shows email carrying over a quarter of the store's sales on its own, not just supporting other channels. The breakdown shows where the strategy earned its keep. Campaigns brought in 587.50€, 63.59% of attributed sales. Flows contributed 336.39€, 36.41%. Per-recipient value sat at 7.83€, a clean measure of how much each subscriber was worth to the business. What I deliver: Campaign calendars, automated flow builds, and a Klaviyo dashboard the client can check anytime to see exactly what email is worth to their bottom line.

Full Email Marketing Management: Happy Bits Valentine's Campaign

Feb 2026 - Present • 6 mos

I managed the complete email marketing strategy for Happy Bits, a gift box brand, including this Valentine's Day campaign built around the theme "Send with Love." The campaign paired a bold, on-brand design with copy that matched the mood of the holiday. It sent to 546 subscribers and delivered results well above healthy benchmarks across every metric that matters. The open rate hit 28%, a strong number for a promotional send. Click rate landed at 15.03%, meaning a large share of people who opened the email also took action. That combination drove 60 sessions straight to the store. The health numbers back up the strategy behind the send. -Delivery rate sat at 99%. -Bounce rate stayed at 0.5%. -Unsubscribe rate held at 0.2%. -Spam rate was 0%. Every one of these sits inside "good" territory, which means the list was managed well and the send avoided the mistakes that damage sender reputation over time. What I deliver: Campaign strategy, on-brand design direction, copywriting, and a send that protects list health while driving real clicks and sessions.

Shopify Subscription Integration: Recharge Setup || Retention Marketing Expert

Jan 2026 - Present • 7 mos

I integrated Recharge into a client's Shopify store to launch a subscription revenue stream. The build included connecting Recharge to the store's checkout, setting up subscription-eligible products, and configuring the analytics dashboard to track subscription performance separately from one-time sales. The dashboard now gives the client full visibility into store performance. It tracks total revenue, order volume, and average order value, and splits every dollar between subscription and non-subscription sales. This split matters. It tells the client exactly which revenue comes from repeat, recurring customers and which comes from one-time buyers. That data drives every decision they make next: pricing, retention offers, and where to focus marketing spend. This setup gives store owners a clear before-and-after view once subscriptions start converting. They can watch subscription revenue grow from zero and measure the exact impact of every retention campaign they run afterward. What I deliver: Full Recharge integration, subscription-ready product configuration, and a reporting dashboard that turns raw sales data into decisions you can act on.