
Shyam Prakash
Graphic Designer
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graphic designer
california burrito • Full time
May 2025 - Present • 1 yr
Led end-to-end visual design for a fast-growing QSR brand, creating menus, print collaterals, in-store artworks, logos, and packaging deployed across multiple outlets, ensuring brand consistency and high on-ground visibility. Conceptualized and executed 100+ creatives per month including promotional posters, menu boards, delivery-app banners, and marketing assets, supporting new launches and seasonal campaigns. Drove visual storytelling through product photography and video editing, improving content quality for in-store screens and digital platforms, contributing to higher customer engagement and recall. Built strong cross-team collaboration with marketing, operations, and vendors to deliver print-ready designs with zero rework, reducing turnaround time and improving production efficiency.