Shykeet

Creative Director and Designer

Millyracks • Full time

Dec 2023 - Present • 2 yrs 9 mos

My Experience & Expertise I’m a Marketing & Creative Strategist with hands-on experience across fashion, branding, digital marketing, and business development. As the founder and creative director of Millyracks, a streetwear brand, I’ve worked across the entire brand lifecycle — from product and graphic design to positioning, content strategy, Meta advertising, e-commerce, customer experience, and campaign planning. Building the brand myself has given me direct insight into what customers actually respond to, where campaigns lose money, and how creative decisions affect sales. I’ve also gained professional experience through short-term roles and internships in brand marketing, digital marketing, campaign execution, influencer management, and retail marketing, working with businesses and teams where I learned to connect creative ideas with measurable business objectives. What I Bring to Clients * Fashion & streetwear brand strategy * Brand positioning and visual direction * Social media & content strategy * Meta Ads campaign planning and analysis * Creative strategy and ad concepts * E-commerce & Shopify strategy * Customer and market insights * Campaign performance analysis * Product launch & drop strategy * Graphic design and creative direction Client & Market Insight One of my biggest strengths is understanding the gap between what a brand wants to communicate and what customers actually respond to. Through building and managing Millyracks, I’ve gained first-hand experience analyzing customer questions, purchasing behavior, campaign performance, product feedback, and creative response. This allows me to approach projects from both the brand’s perspective and the customer’s perspective. I don’t just focus on making something look good — I focus on why it should work, who it is for, and how it can contribute to the business.