Johannes L

Advertising & Retail Campaign Graphic Designer

Scholz & Friends Family • Freelance

Jul 2026 - Nov 2026 • 4 mos

I worked on commercial advertising and visual communication projects involving retail promotions, brand campaigns and outdoor advertising. My responsibilities focused on developing professional advertising graphics that communicated promotional messages clearly while maintaining consistency with approved brand guidelines. Designed or adapted billboard layouts, retail sale posters, seasonal advertising graphics, promotional banners and digital campaign artwork. Organized typography, brand colors, logos, product images and marketing messages to create visually balanced compositions suited to different advertising environments. Prepared advertising artwork for Black Friday, Christmas, product launches and other promotional campaigns where applicable. Adapted approved creative concepts into multiple dimensions for outdoor billboards, digital displays, retail signage and printed materials. Used Adobe Illustrator and Photoshop for layout design, vector graphics, image editing, artwork resizing and presentation mockups. Prepared final artwork packages containing high resolution previews, editable source files and print-ready PDFs based on the production specifications supplied for each project.

Retail Display & Exhibition Signage Designer

ZEISSIG GmbH • Part time

Oct 2026 - Oct 2026 • 0 mos

Worked on commercial visual branding projects involving retail displays, exhibition environments, promotional signage and branded presentation materials. My role focused on developing clear and attractive graphics for physical spaces used to showcase products, services and business identities. Designed or prepared retail wall graphics, promotional posters, storefront displays, exhibition backdrops, branded panels, roll-up banners and advertising materials. Created professional layouts using approved logos, typography, product photography, promotional copy and corporate color schemes. Developed campaign artwork for seasonal sales, product launches, trade shows and commercial promotions where applicable. Adapted designs to different display sizes and materials while maintaining a consistent visual identity across all graphic elements. Used Adobe Illustrator and Photoshop to prepare scalable vector artwork, high-resolution visual compositions, realistic mockups and production layouts. Organized deliverables into editable source files, print ready PDFs and presentation previews based on supplied production requirements. Paid attention to image resolution, correct dimensions, clear advertising messages and reliable preparation for professional printing.

Exhibition Booth & Brand Graphics Designer

mac • Freelance

Aug 2026 - Aug 2026 • 0 mos

I worked on exhibition graphics and branded display projects involving trade show booths, event environments and commercial presentation spaces. My responsibilities focused on creating coordinated visual materials that communicated brand identity and marketing messages across different exhibition structures. Designed or prepared exhibition wall graphics, trade show backdrops, roll up banners, branded display panels, reception graphics and promotional signage. Developed layouts incorporating company logos, brand colors, product photography, typography and clear marketing messages. Adapted supplied brand artwork to different stand dimensions, including large format wall sections, portable exhibition displays and promotional panels. Considered visible display areas, panel proportions, installation requirements and production margins when preparing the final designs. Used Adobe Illustrator and Photoshop to develop vector artwork, high-resolution graphic compositions, presentation mockups and production layouts. Prepared organized deliverables including editable source files, scaled artwork, high resolution exports and print ready PDFs based on supplied printing requirements.