Simon Rimui

Data Analyst

Lipaplus • Full time

Mar 2023 - Present • 3 yrs 6 mos

• Analyzed customer churn and retention metrics using SQL and BI dashboards, recommending targeted retention strategies that reduced churn by 15%. • Assisted in the redesign of the user interface (UI) through data-driven insights and user behavior analysis, improving overall user satisfaction by 20%. • Developed and executed data-informed product launch plans, resulting in a 25% increase in new customer acquisitions. • Developed a competitive pricing strategy through data analysis and benchmarking, driving a 20% increase in market share within six months. • Led a customer segmentation project resulting in a 12% increase in customer retention. • Conducted user research studies and A/B testing to identify pain points, optimize conversion rates, and guide product enhancements through actionable insights.