
Shireen M
UGC Creator
Competenze

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Esperienza lavorativa
Senior Product and Proposition Manager (Maternity Cover)
Next • Full time
Apr 2023 - May 2024 • 1 yr 1 mo
Responsible for owning & driving forward key digital propositions and products across the Next UK website and app, covering all aspects of the end-to-end customer journey. Owned the strategy and lifecycle for D2C propositions, optimizing post-purchase experiences both online and in-store including creating a roadmap for post-purchase credit communications and customer experience enhancements. Successfully managed a team of four product marketing professionals, driving engagement through effective communication, mentoring, and development plans. Owned strategy for post-purchase journeys on the Next UK website and app, ensuring seamless transitions from purchase to delivery.
Ecommerce Product Manager
Samsung • Full time
Dec 2021 - Apr 2023 • 1 yr 4 mos
Created compelling online propositions for Samsung.com D2C 'Closed User Group' websites. Consistently drove all UX improvements that supported the commercial strategy and ensured the best possible customer experience. Owned Samsung Rewards and closed-user-group propositions, creating a tiered loyalty program that drove 50%+ customer engagement. Ran weekly performance reviews with trading teams, using data insights to adjust pricing and promotions, contributing to a 20% revenue uplift within 3 months. Partnered with onsite experience and merchandising teams to optimise user journeys through continuous testing and iteration.
Product Professional
BT • Full time
Sep 2019 - Jan 2021 • 1 yr 4 mos
Accountable for the customer narrative, strategy and business development of BT Halo broadband and pay monthly TV options. Responsible for broadening the TV portfolio and increasing dual play convergence with broadband. Developed and launched BT Halo propositions, enhancing post-purchase touchpoints to boost customer satisfaction. Delivered a key Wi-Fi on the London Underground proposition, collaborating with multiple teams to launch successfully. Presented a successful business case to secure additional funding for solving a key equipment issue.