
Adekunle P.
AI videos UGC ads Figma designs GoHighLevel websites pencil sketch art
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Email Design Specialist
Marketing Technology Consultancy • Freelance
Sep 2025 - Oct 2025 • 1 mo
I designed and developed custom email templates in Figma for e-commerce stores, SaaS companies, online businesses, and digital marketing agencies focused on conversion optimization and brand consistency. Created comprehensive email design systems, including welcome emails, abandoned cart recovery sequences, promotional newsletters, post-purchase flows, and re-engagement campaigns. Transformed Figma mockups into platform-ready templates for Klaviyo email marketing, Mailchimp, GoHighLevel, and other ESPs with clean HTML/CSS code, ensuring cross-client compatibility. Worked closely with email marketers and copywriters to implement A/B testing variations, ensuring designs aligned with campaign goals, audience segmentation strategies, and performance metrics. Delivered branded email experiences that maintained visual hierarchy, accessibility standards, and email rendering best practices across 75+ successful client projects. Specialized in seasonal campaign design, product storytelling through email visuals, and creating cohesive multi-email sequences that maintain brand identity throughout customer journeys. Optimized email performance through strategic layout design, improved click-through rates by implementing clear visual hierarchies, compelling call-to-action buttons, and mobile-responsive frameworks. Provided end-to-end email solutions from initial concept and wireframing to final deployment and performance analysis. Expertise in balancing aesthetic appeal with technical requirements, including load times, image optimization, and fallback designs for various email clients.