Sky Joshua

Design Manager

Esper Creations • Full time

Jan 2023 - Present • 3 yrs 4 mos

UI/UX & Product Design End-to-End Product Delivery: Led the design and launch of 16+ responsive web platforms across high-growth sectors, including Web3, SaaS, and Fintech, ensuring a mobile-first approach that maintained 100% brand integrity. Conversion Rate Optimization (CRO): Engineered high-converting landing pages and marketing assets that directly boosted paid ad performance and lowered CPA (Cost Per Acquisition) for diverse client portfolios. Systemic Design Thinking: Streamlined production speed by 30% through the development and implementation of reusable component libraries and design patterns, ensuring visual scalability across long-term projects. Technical Workflow & Integration Seamless Developer Handoff: Optimized the design-to-development pipeline using Figma, providing annotated wireframes and interactive prototypes that reduced implementation errors and post-launch revisions. Operations & Project Management: Leveraged Monday.com to orchestrate complex project timelines and remote team handoffs, consistently delivering high-fidelity assets ahead of schedule. Full-Funnel Automation: Integrated UI design with GoHighLevel marketing automation, building custom customer journey pipelines and email flows that improved lead retention and management. Industry Versatility Cross-Sector Expertise: Demonstrated adaptability by solving complex user experience challenges for niche industries, including Crypto/Web3 education, government services (immigration), and health & wellness. Client Success & Retention: Maintained a track record of high client satisfaction, consistently recognized for delivering intuitive user experiences and highly responsive, accessible interfaces.