Skyler

Digital Marketing Specialist

Freelancing Career • Freelance

Oct 2019 - Present • 7 yrs

I work as a Digital Marketing Specialist providing technical advertising, PPC, tracking, and troubleshooting services for businesses and eCommerce brands. My work focuses on helping clients build, audit, troubleshoot, and improve their advertising systems so they can make better decisions from accurate data and properly configured campaigns. My core areas of expertise include Google Ads, Google PPC campaigns, Google Ads audits, conversion tracking, Meta Business Suite, Meta Business Manager, Shopify Ads, and advertising tracking. I help businesses identify campaign issues, tracking gaps, account configuration problems, missing conversions, and other technical issues that can affect advertising performance and reporting. My services include Google Ads campaign audits, PPC campaign optimization, Google Ads conversion tracking audits, Meta Business Suite troubleshooting, Business Manager issue resolution, Facebook and Instagram business asset connections, Meta account and access troubleshooting, Shopify Ads audits, and tracking setup reviews. I approach every project by first understanding the client's current setup and identifying the actual problem. I then audit the relevant accounts, diagnose the root cause, implement the appropriate fixes or improvements, and verify that the setup is working correctly. When needed, I provide clear recommendations and an action plan so clients understand what was changed and what should be improved next. I work with businesses that need practical solutions rather than generic marketing advice. Whether the problem involves Google Ads performance, PPC campaign structure, conversion tracking, Shopify advertising, or Meta Business Suite and Business Manager issues, my goal is to provide a clear, technically sound solution tailored to the client's setup, and accurate tracking, properly configured advertising accounts, cleaner campaign structures, reliable conversion data, and practical improvements that help businesses get more sales.