Snehal S

Senior commercial analyst/Product marketer

Technologies • Full time

Nov 2025 - Present • 9 mos

Commercial Analytics & Client Consulting - As a Senior Commercial Analyst at 2SD Technologies, I work with large-scale pharmaceutical sales, prescription, promotional, and HCP engagement data to solve complex commercial problems. I support MMM and broader analytics engagements, translating data into actionable recommendations on channel effectiveness, brand performance, customer behaviour, and growth opportunities. Beyond analytics, I work directly with stakeholders to understand evolving requirements, manage expectations, and tailor solutions to their specific business needs. I turn complex findings into clear, executive-ready narratives that support media optimization, GTM decisions, brand strategy, and commercial planning. With experience across 20+ international markets, I am comfortable navigating ambiguous problems and delivering insight-led solutions aligned with client priorities. AI Product Marketing & Go-to-Market Strategy - Alongside my consulting role, I lead product marketing and GTM initiatives for AI and SaaS products. My work spans market research, competitive intelligence, ICP definition, positioning, pricing, pre-launch strategy, launch planning, and post-launch traction analysis. I collaborate closely with product and SaaS teams to translate technical capabilities into compelling value propositions and conversion-focused strategies. By combining commercial analytics with market research and product storytelling, I help identify market gaps, build differentiated positioning, and design strategies that move prospects from awareness to conversion. This combination of analytics, client management, commercial strategy, and AI product GTM enables me to bridge data and execution—helping businesses understand what is happening, why it matters, and what to do next.