Sofia

Shopify & Meta Ads Expert

Upwork • Freelance

Sep 2022 - Mar 2026 • 3 yrs 6 mos

I help Shopify store owners, ecommerce brands, dropshipping businesses, and local companies grow through high converting Facebook and Instagram advertising campaigns. With hands on experience managing Meta Ads from strategy to scaling, I specialize in creating profitable campaigns focused on sales, leads, brand awareness, and customer acquisition. My expertise includes Shopify store marketing, audience research, pixel setup, retargeting campaigns, conversion optimization and performance scaling. I work with both new and established businesses to improve ROAS, reduce ad spend waste, and increase consistent results. I have experience promoting products across multiple niches using data driven advertising strategies tailored to each business goal. Whether you need a complete Meta Ads setup, ecommerce growth strategy, or local business promotion campaign, I focus on delivering measurable performance and long term growth through effective digital marketing solutions.

Google Ads Expert

Kwork • Freelance

Jan 2024 - Feb 2026 • 2 yrs 1 mo

I help businesses grow through high performing Google Ads campaigns designed to generate sales, leads, traffic, and long term business growth. I work with ecommerce brands, Shopify store owners, local businesses, and service based companies to create data driven advertising strategies that maximize ROI and improve conversion performance. My expertise includes Google Search Ads, Display Ads, YouTube Video Ads, Shopping Ads, keyword research, conversion tracking, audience targeting, campaign optimization, remarketing, and PPC strategy development. I focus on building scalable campaigns that reduce wasted ad spend while increasing visibility, clicks, and conversions. I have experience managing campaigns across multiple industries, helping businesses improve online presence and customer acquisition through effective Google advertising solutions. Whether you need complete campaign setup, optimization, or ongoing management, I provide tailored PPC strategies focused on measurable results, business growth, and consistent advertising performance.

Google Business Profile Optimization Expert

Contra • Freelance

Mar 2023 - Feb 2025 • 1 yr 11 mos

I help local businesses improve their online visibility through professional Google Business Profile (Google My Business) optimization and Local SEO strategies. I work with restaurants, cafés, salons, clinics, retail stores, and service based businesses to increase Google Maps rankings, attract more local customers, and strengthen their online presence. My expertise includes Google Business Profile setup, verification support, profile optimization, keyword optimization, local SEO strategy, citation management, reputation management, business category optimization, and Google Maps ranking improvement. I also help businesses resolve profile issues, improve local search visibility, and create fully optimized listings designed to convert searches into real customers. With experience working across different local business industries, I focus on building trusted, high performing Google Business Profiles that increase calls, website visits, direction requests, and customer engagement. My goal is to help businesses grow consistently through effective local marketing and Google search optimization strategies.