Sohaib gull

Facebook Ads Expert

Skills Up • Full time

Apr 2025 - Dec 2025 • 8 mos

How I Turned a Struggling Home Cleaning Service Into a Lead-Generating Machine with Meta Ads When I first started working with this home cleaning company, their Meta Ads campaigns were underperforming. Leads were expensive, inconsistent, and often low-quality, making it difficult for the business to scale. I was brought on as the Media Buyer with a single goal: generate high-quality, scalable leads at a profitable cost. Step 1 — Optimize the Foundation Before pouring money into campaigns, I optimized the client’s Meta assets for trust and clarity: Ensured the page and ad creatives looked professional Improved messaging to highlight reliability, safety, and cleanliness Built brand authority to make leads more confident in booking services Step 2 — Build a Lead-Focused Meta Ads Strategy I designed campaigns that targeted users actively looking for home cleaning services, focusing on high-intent audiences: Layered precise targeting based on location, interests, and behavior Tested multiple ad formats and messages to maximize engagement Retargeted warm audiences who interacted with previous campaigns Step 3 — Scale with Systems, Not Guesswork Initially, the cost per lead was high ($13.99 per lead), but with continuous testing and optimization, we reduced it significantly while increasing volume. Campaigns were scaled gradually, ensuring predictable lead flow without sacrificing quality. The Results 2,097 Meta leads generated over the campaign period Total ad spend: $29,346.50 Cost per lead reduced significantly over time A reliable system built for ongoing lead generation Business now able to consistently acquire new clients and grow revenue The Impact What started as a slow, expensive lead generation process became a predictable, low-cost lead engine. The client now has a stable flow of high-intent leads, measurable ROI, and a scalable system for long-term growth.

Facebook Ads Pro

Digital Next • Full time

Jun 2023 - Jan 2025 • 1 yr 7 mos

At Digital Next Agency, I have been responsible for managing Meta Ads and optimizing Shopify stores for Private-Label Brands. 1. Hijabelite.com (E-commerce Hijab Brand) When I joined Hijabelite.com, it was an emerging online hijab brand aiming to establish a strong presence in the market. I took full responsibility for ads and store performance from scratch. My Work: – Ran Meta Ads campaigns and optimized them for better results – Shopify store optimization and Conversion Rate Optimization (CRO) – Analyzed campaign performance and prepared reports – Scaled campaigns to maximize revenue Results: – Order revenue of Rs. 3Million+ in the 2nd month – Ad spend: Rs. 5Lakh → ROAS 6x 2. Mysterra Perfume (Private Label Perfume Brand) Mysterra Perfume was a new private label brand focusing on selling premium perfumes online. The team was facing challenges in generating sales efficiently. My Work: – Created, managed, and scaled Meta Ads campaigns – Shopify store optimization & CRO to improve conversions – Analyzed performance, reported results, and improved campaigns – Designed ad creatives and worked as a creative strategist Results: – Order revenue of Rs. 1.13Million+ in 3 months – Ad spend: Rs. 80k → ROAS 14x 3. DSA Skin Care Brand (Private Label Skincare Brand) Since September 2024, I have been responsible for running Meta Ads and social media marketing for DSA Skin Care Brand, focusing on maximizing sales and ROAS. My Work: – Planned and executed Meta Ads campaigns with precise targeting – Shopify store optimization & CRO for better sales – Developed ad creatives and messaging that engaged the target audience – Analyzed data and optimized campaigns for maximum ROI Results: – Consistently achieved a ROAS of 12+ – Significantly increased sales while keeping the cost per result low – Expanded the brand’s online presence and market share – Helped position DSA Skin Care Brand as a competitive player in the skincare industry