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Italiano
$
USD
Soumya Pal
@soumyapal9739
Senior Quantitative Analytics Specialist
India
Inglese, Hindi, Bengali
Chi sono
Senior Data Analytics and Business Intelligence professional with 13+ years of experience in Data Analytics, Business Intelligence, Machine Learning, Marketing Analytics, Data Visualization, and Process Automation across Banking, Financial Services, Retail, Insurance, Pharmaceutical, and Digital Marketing domains. Extensive experience in Tableau, Python, SQL, QlikView, Marketing Mix Modeling (MMM), Machine Learning, and Digital Analytics.
Competenze
Soumya Pal
offline •
Tempo di risposta medio: 1 ora
Consulta i miei servizi
Dashboard dati
I will create automated excel and vba based dashboards
Dashboard dati
I will create workforce planning and cost optimization dashboards in excel
Portfolio
Esperienza lavorativa
Senior Quantitative Analytics Specialist
Wells Fargo • Full time
Jun 2018 - Present • 8 yrs 1 mo
• Led development and optimization of Marketing Mix Models (MMM), including feature engineering, parameter tuning, weight optimization, and model validation using Accuracy, Precision, Recall, F1 Score, and loss metrics. • Automated end-to-end analytical workflows using Python and Teradata, reducing manual effort by approximately 95%. • Developed predictive machine learning models using Random Forest, SVM, Logistic Regression, and KNN. • Integrated machine learning models with Tableau dashboards using TabPy.
Associate Analytics
Cognizant • Full time
May 2014 - May 2018 • 4 yrs
Developed BI and analytics solutions using Tableau, QlikView, SQL Server, Excel VBA, and MS Access VBA. • Delivered digital analytics and campaign optimization solutions using Adobe Target, Tealeaf, and Splunk. • Performed A/B testing, customer journey analysis, and marketing KPI tracking.
Software Engineer
Accenture • Full time
Sep 2013 - May 2014 • 8 mos
Developed automated reporting solutions using Excel VBA and SQL Server and QlikView dashboards.
