s
soumyapal9739

Soumya Pal

@soumyapal9739

Senior Quantitative Analytics Specialist

India
Inglese, Hindi, Bengali
Alcune informazioni sono riportate in lingua inglese.
Chi sono
Senior Data Analytics and Business Intelligence professional with 13+ years of experience in Data Analytics, Business Intelligence, Machine Learning, Marketing Analytics, Data Visualization, and Process Automation across Banking, Financial Services, Retail, Insurance, Pharmaceutical, and Digital Marketing domains. Extensive experience in Tableau, Python, SQL, QlikView, Marketing Mix Modeling (MMM), Machine Learning, and Digital Analytics.... Continua a leggere

Competenze

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soumyapal9739
Soumya Pal
offline • 

Portfolio

Esperienza lavorativa

Wells_Fargo

Senior Quantitative Analytics Specialist

Wells Fargo • Full time

Jun 2018 - Present • 8 yrs 3 mos

• Led development and optimization of Marketing Mix Models (MMM), including feature engineering, parameter tuning, weight optimization, and model validation using Accuracy, Precision, Recall, F1 Score, and loss metrics. • Automated end-to-end analytical workflows using Python and Teradata, reducing manual effort by approximately 95%. • Developed predictive machine learning models using Random Forest, SVM, Logistic Regression, and KNN. • Integrated machine learning models with Tableau dashboards using TabPy.

Cognizant

Associate Analytics

Cognizant • Full time

May 2014 - May 2018 • 4 yrs

Developed BI and analytics solutions using Tableau, QlikView, SQL Server, Excel VBA, and MS Access VBA. • Delivered digital analytics and campaign optimization solutions using Adobe Target, Tealeaf, and Splunk. • Performed A/B testing, customer journey analysis, and marketing KPI tracking.

Accenture

Software Engineer

Accenture • Full time

Sep 2013 - May 2014 • 8 mos

Developed automated reporting solutions using Excel VBA and SQL Server and QlikView dashboards.