Zain A

MZ Scents Social Media Manager

fragrances.com.ng • Part time

Dec 2020 - Present • 5 yrs 10 mos

Managed Google Ads campaigns at MZSCENTS to drive digital growth and audience engagement, including work promoting Spotify and YouTube content for music and entertainment clients. Handled campaign setup, audience targeting, keyword research, and budget optimization to maximize click-through rates and cost efficiency. Analyzed performance data to continuously refine targeting and creative strategy, delivering genuine, algorithm-friendly growth rather than artificial engagement.

Spotify Google Ads campaigns Manager

Spotify • Freelance

Jul 2022 - Jun 2026 • 3 yrs 11 mos

I help independent artists, musicians, and labels grow their real, organic reach on Spotify through targeted Google Ads campaigns. With 4+ years of experience in digital marketing, I focus on connecting your music with genuine listeners who are actually interested in your genre and style — not fake streams or bots. My approach includes: Setting up and managing Google Ads campaigns tailored to your target audience Keyword and audience research to reach real music listeners Optimizing ad creatives and budgets for better click-through and conversion rates Tracking performance and refining strategy for sustainable, long-term growth Ensuring all promotion stays 100% compliant with Spotify's terms of service Whether you're releasing a new single, growing your monthly listeners, or building a loyal fanbase, I create campaigns that deliver authentic engagement — the kind that actually helps your algorithm performance and long-term career, not just a temporary number boost.