Matt D'Arcy

Commercial Product Photographer

Squared Studios • Full time

Oct 2021 - Present • 5 yrs

Commercial product photographer specialising in eCommerce, advertising and creative brand imagery for businesses in the UK and internationally. My work has included full visual rebrands, product launches, ecommerce libraries and advertising campaigns across food, drink, beauty, fashion and consumer products. Selected projects include leading a full brand rebuild for a growing health and wellness brand, producing high-end luxury product imagery for a designer fashion brand, and helping launch a matcha brand with website content and paid advertising imagery. I have also carried out a large-scale visual overhaul across a 10–12 product range, developed a distinctive pop-art photography style for a drinks brand, and produced launch imagery for a premium grooming brand entering the US market. For international ecommerce clients, I have created complete product listing libraries alongside premium campaign imagery designed for wider paid advertising and brand awareness. My work has also been used across websites, social media, paid campaigns, exhibition stands, product packaging and physical advertising. Projects have appeared in publications including Cosmopolitan and Closer, while other imagery has been displayed on billboard advertising at Bond Street Underground station and used on packaging for products stocked by Waitrose. Across every project, I focus on producing polished, commercially effective imagery that supports how a brand wants to present, launch and sell its products.