Anosioya

BREVO EMAIL MARKETING SPECIALIST

CrossFit • Freelance

Jul 2025 - Sep 2025 • 2 mos

At CrossFit, a fitness focused brand, I was responsible for building and scaling a results driven Brevo email marketing system focused on member acquisition, retention, and class engagement. I handled full Brevo setup and optimization, including account configuration, platform integration, event tracking, and deliverability best practices. I built high converting automated flows such as welcome series for new members, class reminders, abandoned sign ups, post workout follow ups, membership renewal flows, upsell for training programs, and win back campaigns for inactive members. Each flow was strategically mapped to the customer journey using behavioral triggers, segmentation, and personalized messaging to maximize engagement and conversions. I also created promotional campaigns and newsletters aligned with fitness programs, challenges, seasonal offers, and new class launches. Advanced list segmentation was implemented based on membership activity, engagement level, class attendance, and customer lifecycle stage. I continuously optimized performance using A/B testing on subject lines, content, send times, and CTAs while tracking performance and engagement directly inside Brevo. Achievements: • Increased membership sign ups through automated Brevo flows • Improved member retention and class attendance rates • Enhanced email engagement and overall campaign performance • Built a scalable email system for long term fitness brand growth

Shopify Klaviyo Email Marketing Specialist

AtYourDoorStep Store (Shopify E-commerce Brand) • Part time

Jan 2025 - Aug 2025 • 7 mos

At AtYourDoorStep Store, Shopify e-commerce brand, I was responsible for building and scaling a revenue driven Klaviyo email marketing system focused on customer acquisition, retention, and repeat purchases. I handled full Klaviyo setup and optimization, including account configuration, Shopify integration, event tracking, and deliverability best practices. I built high converting automated flows such as welcome series, abandoned cart, abandoned checkout, post-purchase follow ups, cross sell, upsell, and win back campaigns. Each flow was strategically mapped to the customer journey using behavioral triggers, dynamic product blocks, segmentation, and personalized messaging to maximize engagement and conversions. I also created promotional campaigns and newsletters aligned with sales events, product launches, and seasonal offers. Advanced list segmentation was implemented based on purchase behavior, engagement level, and customer lifetime value. I continuously optimized performance using A/B testing on subject lines, content, send times, and CTAs while tracking revenue attribution directly inside Klaviyo. Achievements: • Increased email attributed revenue through automated Klaviyo flows • Improved repeat purchase rate and customer retention • Optimized deliverability and inbox placement • Built a scalable email system for long-term Shopify growth

MailerLite Email Marketing Automation Specialist

MiraGlow Beauty & Cosmetics Brand • Part time

Aug 2024 - Nov 2024 • 3 mos

At MiraGlow Beauty, a growing beauty and cosmetics brand, I managed email marketing strategy and automation using MailerLite to drive engagement, product education, and repeat sales. I set up and optimized the MailerLite account, including domain authentication, list hygiene, segmentation, and automation workflows. I built email sequences such as welcome campaigns, product education flows, promotional broadcasts, re engagement emails, and customer retention sequences tailored to beauty buyers. I designed visually appealing, mobile responsive email templates that matched the brand’s aesthetic while maintaining strong deliverability and conversion principles. Customer journey mapping was applied to ensure subscribers received timely, relevant content based on behavior and engagement. I monitored campaign performance using MailerLite analytics, tracking open rates, click through rates, conversions, and subscriber growth. Ongoing optimization and A/B testing helped improve overall engagement and ROI. Achievements: • Increased engagement and repeat purchases through automation • Improved list quality and deliverability • Boosted campaign performance with segmentation and testing • Built a reliable email system for beauty brand growth