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LUMORA Commercial Lighting — B2B Product Catalog
Electrolux • Freelance
Jul 2026 - Present • 2 mos
Created a premium 6-page B2B product catalog concept for LUMORA Commercial Lighting, a fictional commercial lighting brand. The project focused on creating a credible, professional visual identity and sales presentation for distributors, contractors, architects, facility managers, and commercial buyers. Developed the catalog’s visual direction, page layouts, product presentation, commercial environments, typography, specifications sections, and buyer-focused CTA. AI-assisted photorealistic product visualization was combined with graphic design and art direction to create polished product pages that balance technical information with strong visual impact. The catalog includes brand introduction, company overview, product categories, indoor lighting, commercial lighting, industrial and outdoor solutions, and a contact/quote section. My Role: Graphic Designer • Catalog Designer • AI Product Visualizer • Art Director Tools & Skills: AI Image Generation, Product Visualization, Graphic Design, Catalog Design, Brand Design, Art Direction, Commercial Product Photography, Layout Design