Stefano

Sales and Marketing Director

Grand Hotel President • Full time

May 2015 - May 2022 • 7 yrs

Managed and coordinated monthly, quarterly and annual sales strategies and plans. Reorganized and expanded the sales unit by adding new resources, setting up new web-based sales channels, and opening up new target markets. Directed staffing, training and performance evaluations in order to develop and control sales program. Advised sales and marketing team concerning sales and advertising techniques. Revamped and revitalized brand communication to appeal to new customer segments. Drafted and executed the online and offline sales strategic plan. Created new and enhanced existing services, offerings, and business lines (e.g. the wedding and event business line). Developed relations with customers, partners, providers and associations both nationally and internationally. Assured the presence of the hotel at domestic and international trade shows, conferences, workshops and other commercial events. Coordinated the redesign and restructuring of the main hotel reception halls, rooms, and of the booths for trade fairs and other commercial events. Analyzed industry trends and competitive landscape and conducted market intelligence and research to identify new opportunities, develop new and competitive offers and promotions, and new segmentation plans. Supervised the development of new paper-based promotional materials, the redesign and optimization of the corporate website, the inclusion of the hotel website in well-known online reservation systems, the launch of social media campaigns through social networks such as twitter, Facebook, YouTube, Pinterest, Instagram , Tripadvisor. Google+. Managed a budget of $150,000 and coordinated team of up to 5 people. Increased revenue by 35% in 2010-2011.