Stephen O

Senior Copywriter/Content Writer

GROUNDLINK • Full time

Nov 2021 - Dec 2025 • 4 yrs 1 mo

1.) Drove a 34% increase in client engagement across three major campaign launches by restructuring landing page copy and implementing audience-specific messaging frameworks, directly contributing to a 22% lift in average conversion rates for Q3-Q4 2022. 2.) Revamped ad creative and email sequences for a high-priority e-commerce client, resulting in a 2.6x return on ad spend within six weeks the highest among all agency test groups that quarter. 3.) Received Ground_Zero’s internal “Pencil on Fire” award for creative agility after ghostwriting a viral thought-leadership thread that generated 150k+ organic impressions for a B2B client with zero paid amplification.