Zahidul I.

Performance Marketing & Social Media Ads Specialist

Brainwalnut • Freelance

Mar 2023 - Nov 2025 • 2 yrs 8 mos

I started working in performance marketing after seeing many businesses struggle with ads that generated clicks but not real results. That experience pushed me to focus on what truly matters—conversions, tracking, and profitability. Since then, I’ve worked as a Performance Marketing & Social Media Ads Specialist, managing Facebook and Instagram campaigns while building data-driven strategies to improve lead generation and sales. My role includes campaign setup, audience targeting, optimization, and advanced tracking implementation (Meta Pixel, GA4, GTM) to ensure every decision is backed by accurate data. I’ve helped businesses improve their marketing performance by turning unclear data into actionable insights and measurable growth—making campaigns more efficient, scalable, and results-focused.

Performance Marketing & Conversion Tracking Specialist

DOMINION • Freelance

Jan 2024 - Jul 2025 • 1 yr 6 mos

At Dominion, I work as a Performance Marketing & Conversion Tracking Specialist, helping businesses improve their online growth through data-driven advertising and accurate tracking systems. I manage and optimize Facebook and Instagram ad campaigns, focusing on lead generation, sales growth, and audience targeting. Alongside campaign management, I implement advanced tracking solutions using GA4, Google Tag Manager, and Meta Pixel to ensure every action is measured correctly. My role involves identifying gaps in tracking, fixing data issues, and building reliable systems that help businesses make better marketing decisions. By combining paid ads strategy with precise conversion tracking, I turn ad spend into measurable revenue, improve ROI, and help businesses scale with confidence.