Onik

Ecommerce SEO and Google Ads Specialist

Self-Employed / Freelancer • Full time

Apr 2022 - Present • 4 yrs 5 mos

I help ecommerce businesses improve their online presence, increase qualified traffic, and achieve better results from their SEO and paid advertising efforts. My work focuses on understanding business goals, identifying growth opportunities, and creating data-driven strategies that improve visibility, conversions, and marketing performance. I have experience working on ecommerce websites, including Shopify and WooCommerce stores, where I handle SEO audits, technical SEO improvements, keyword research, on-page optimization, content optimization, and website performance analysis. I also work with Google Ads campaigns, helping businesses improve campaign structure, targeting, tracking, and overall advertising performance. A major part of my work involves analytics and measurement. I set up and optimize GA4, Google Tag Manager, ecommerce tracking, and conversion tracking systems to help businesses understand customer behavior and make informed decisions based on accurate data. My approach combines SEO expertise, PPC knowledge, and analytics skills to create a complete growth-focused strategy. Instead of only focusing on rankings or clicks, I focus on attracting the right audience, improving user journeys, and helping businesses achieve measurable outcomes such as more leads, sales, and better return on marketing investment. I continuously analyze performance, identify areas for improvement, and apply practical solutions that help ecommerce brands grow in competitive markets.