Stuti G

Senior Account Manager (Brand and Marketing)

Antkind • Full time

Oct 2023 - Jul 2026 • 2 yrs 9 mos

Owned senior client relationships across 3 international accounts spanning the USA, UK, UAE and Japan, acting as primary point of contact for strategy, escalation, and performance — achieving high client retention through proactive director-level communication. Led delivery across social media, content production, influencer marketing, and paid performance — setting quality standards, defining workflows, and ensuring consistently high output across all accounts. Architected and executed multi-channel content strategies generating 5M+ organic reach, with creative assets and hooks calibrated to each audience segment and platform. Managed and scaled an influencer marketing programme delivering 4M+ views — briefing talent, managing outreach agencies, and overseeing performance against agreed KPIs. Restructured cross-functional delivery workflows, reducing content turnaround by 2×; built and managed freelance teams across content, design, and video production with clear accountability structures. Developed comprehensive GTM plans and IMC strategies aligned to client business objectives, ensuring sold scopes were operationally deliverable. Managed digital advertising campaigns across search, social, and display, achieving CPC >$1 through continuous optimisation; owned content calendars and editorial schedules at scale. Nurtured and expanded agency partnerships with influencer agencies, outreach groups, community partners, and media buying vendors — broadening delivery capability.