Sudhan P

Senior Marketing Automation Specialist

Agilisium Consulting • Full time

May 2023 - Jan 2026 • 2 yrs 8 mos

• Led end-to-end email outreach for North America and Europe region prospects, planning and executing weekly campaigns to engage prospects across key industry verticals. • Head Account-Based Marketing (ABM) campaigns for Media & Entertainment accounts, coordinating with client partners to initiate and nurture high-value opportunities. • Created and managed landing pages, lead-capture forms, and surveys in HubSpot to support campaigns, capture prospect data, and gather insights. • Manage the company’s social media presence via HubSpot and maintain the corporate website using Webflow, including regular updates such as blogs, case studies, whitepapers, and event-related pages. • Built automated workflows in HubSpot based on website form submissions, creating effective nurturing sequences to improve conversion rates. • Key Outcome: Contributed to securing a new logo – a leading American biotech company – through targeted email campaigns and follow-ups.

Marketing Automation Specialist

HTC Global Services • Full time

Dec 2021 - Mar 2023 • 1 yr 3 mos

Project: Fortinet • Managed end-to-end marketing campaigns using Salesforce CRM, improving lead tracking, segmentation, and account-based engagement. • Validated lead and contact data, ensuring accurate assignment and alignment within relevant SFDC campaigns. • Executed integrated marketing campaigns via Eloqua, combining email, landing pages, and web forms, to engage prospects at multiple touchpoints and improve lead quality and conversion rates. • Handling leads and segment uploads for those SFDC campaigns • Collaborate with the corporate and field marketing teams to define, review, and collect campaign requirements and deliverables for Eloqua campaign production. • Generated weekly and monthly KPI reports to assess customer service and campaign performance, helping align team output with strategic goals. • During this period, "I received client appreciation for demonstrating high standards of client commitment."

Email Marketing Executive

Webberax • Full time

Sep 2016 - Nov 2021 • 5 yrs 2 mos

• Led the email marketing team in campaign planning, content coordination, A/B testing, and ensuring timely and accurate email delivery. • Monitored key campaign metrics, including deliverability, open rates, click-through rates, and lead generation, to drive ongoing performance improvements. • Managed IP warming processes to transition mailing servers into production and developed contingency plans to quickly recover from server or deliverability issues. • Analyzed ISP behaviours and policy changes to implement best practices for email deliverability and optimized campaign strategy accordingly. • Received a "Spotlight of the Year" award for exceptional contribution and bringing the team to the top of production in that business year.