Susanna

@suereact

Google Ads Lead Generation Expert GA4 GTM Search PMax

Austria
Inglese, Tedesco
Alcune informazioni sono riportate in lingua inglese.
Chi sono
With 5+ years of experience in PPC, I specialize in Google Ads campaign audits, keyword research, account strategy, and performance optimization. My expertise includes: • Google Ads account audits & campaign optimization • Lead generation strategy • Conversion tracking setup (GA4 / GTM) • Search campaigns, Performance Max and remarketing • CPL, CPA, ROAS optimization Recent results: Helped a jewelry store generate 374+ local leads Increased eCommerce ROAS from 472% to 788% Grew registrations for an educational platform by 20× 📩 Contact me to discuss your Google Ads growth opportunities. ... Continua a leggere

Competenze

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suereact
Susanna
offline • 

Consulta i miei servizi

Impostazione e consultazione strategica
I will do google ads campaign setup for lead gen
A partire da20 USD / progettoMaggiori dettagli

Portfolio

Esperienza lavorativa

SEA/SEM Manager | PPC

Remote • Lavoratore autonomo

May 2023 - Present • 3 yrs 1 mo

– Managed Google Ads & Meta Ads accounts focused on lead generation and customer acquisition. – Reduced CPA by 20–45% through campaign restructuring, search intent refinement, and full-funnel optimization. – Built scalable campaign structures (Search, PMax, remarketing) to improve ROAS and long-term account stability. – Implemented and troubleshot conversion tracking via GTM, GA4, enhanced conversions, call tracking, improving attribution accuracy. – Developed automated performance dashboards in Looker Studio, enabling clients to monitor KPIs in real time. – Provided strategic scaling recommendations based on data analysis and business goals.

Performance marketing manager | PPC

MixDigital • Part time

Oct 2022 - May 2023 • 7 mos

– Managed Google Ads & Meta Ads campaigns focused on lead generation and eCommerce growth. – Increased website Conversion Rate by 5x through landing page restructuring, UX optimization, and message-to-intent alignment. – Improved campaign ROAS by 30–55% via keyword restructuring, audience segmentation, and smart bid adjustments. – Reduced CPA by 25–40% by eliminating inefficient search terms, optimizing funnel stages, and reallocating budget to high-intent traffic. – Conducted full-funnel performance analysis (ads → landing → checkout), identifying bottlenecks that increased qualified lead volume by 60%+. – Provided strategic scaling recommendations based on performance data, enabling consistent month-over-month revenue growth.

SEA/SEM Manager & Analyst | PPC

Elite Experience • Full time

Jul 2021 - Aug 2022 • 1 yr 1 mo

– Managed Google Ads budgets for multi-location entertainment venues (Austria & Dubai markets). – Increased Google Ads revenue by 40% within the first month through campaign restructuring and smart bid automation. – Improved ROAS by optimizing seasonality-based budget allocation and high-intent keyword targeting. – Implemented full-funnel conversion tracking, ensuring accurate revenue attribution. – Built automated executive dashboards, reducing reporting time by 50% and enabling faster strategic decisions. – Managed monthly budgets up to $15,000+, ensuring KPI achievement across reach and performance objectives. – Identified product and funnel bottlenecks through data analysis, leading to measurable increases in conversion rates. – Launched and optimized A/B tests (ads & landing pages), improving CTR by 20–35% across key campaigns.