Sujon Mia

E-commerce Marketing Specialist | Fovero Clothing

Ecommerce • Full time

Feb 2023 - Present • 3 yrs 7 mos

I have been working with Fovero, a growing clothing e-commerce brand, as an E-commerce Marketing Specialist for a long time. My primary responsibility has been planning, launching, and optimizing high-performing advertising campaigns across Facebook, Instagram, and TikTok. By combining data-driven strategies with accurate tracking and continuous optimization, I have helped increase website traffic, improve conversion rates, and generate consistent sales while maintaining strong ROI and ROAS. Key Responsibilities: ▪️ Facebook & Instagram Ads Campaign Setup and Management ▪️ TikTok Ads Campaign Creation and Optimization ▪️ Facebook Pixel, Conversion API & Domain Verification Setup ▪️ Sales Funnel Planning and Optimization ▪️ Audience Research, Custom & Lookalike Audience Creation ▪️ Retargeting Campaign Setup for Higher Conversions ▪️ A/B Testing and Performance Optimization ▪️ Campaign Budget Management and Scaling ▪️ Tracking Events with GA4 and Conversion Tracking ▪️ Continuous Monitoring to Improve ROI and ROAS Achievements & Results: ✔ Generated consistent revenue growth through strategic advertising ✔ Achieved strong ROI and High ROAS across multiple campaigns ✔ Increased qualified website traffic and purchase conversions ✔ Improved campaign performance through ongoing optimization and testing ✔ Built accurate tracking systems for reliable marketing data Working with Fovero has strengthened my expertise in e-commerce marketing and performance advertising. My goal has always been to deliver profitable campaigns, maximize returns, and ensure long-term business growth while providing outstanding client satisfaction through data-driven marketing strategies.

Social Media Advertising Specialist | World Luxury Realty

Real Estate Marketing 🚀 for Developers & Institutional Investors • Full time

Feb 2022 - Present • 4 yrs 7 mos

I have been working with World Luxury Realty for several years as a Social Media Advertising Expert, helping the company build a strong online presence and generate high-quality leads through strategic digital marketing. My role focuses on planning, launching, and optimizing high-performing advertising campaigns across Meta (Facebook & Instagram), TikTok, and other social media platforms. I work closely with the marketing team to increase brand visibility, drive targeted website traffic, improve conversions, and maximize return on ad spend (ROAS) through data-driven strategies. 🥇 Main Tasks & Responsibilities: ▪️ Manage and optimize Meta (Facebook & Instagram) Ads. ▪️ Create and manage TikTok advertising campaigns. ▪️ Research and build targeted audiences. ▪️ Set up Facebook Pixel, Conversion API, and conversion tracking. ▪️ Monitor campaigns and optimize for maximum ROI. ▪️ Create engaging image and video ad creatives. ▪️ Perform A/B testing and retargeting campaigns. ▪️ Build Custom and Lookalike Audiences. ▪️ Increase website traffic, leads, and conversions. ▪️ Analyze campaign performance and prepare reports. 🥇 Revenue Growth & Marketing Success: ✔ Managed multiple high-performing ad campaigns. ✔ Increased lead generation while reducing CPA. ✔ Improved website traffic and conversion rates. ✔ Enhanced targeting using Pixel Tracking and analytics. ✔ Increased ROAS through continuous optimization. ✔ Strengthened the company's online presence through strategic social media advertising. Working with World Luxury Realty has strengthened my expertise in Meta Ads, TikTok Ads, Pixel Tracking, Conversion API, Video Creation, and Social Media Management. This experience has enabled me to develop data-driven marketing strategies that consistently improve campaign performance, maximize ROI, increase conversions, and support long-term business growth.

Meta & Tiktok Ads and Tracking Specialist

Digital Marketing • Full time

Dec 2020 - Present • 5 yrs 9 mos

As an Advertising & Tracking Specialist, I help businesses grow through data-driven advertising and accurate conversion tracking. I specialize in creating, managing, and optimizing high-performing Facebook, Instagram, and TikTok ad campaigns that increase sales, generate qualified leads, and maximize return on investment. My expertise includes Facebook Pixel setup, Conversion API (CAPI) integration, domain verification, and complete event tracking to ensure reliable campaign data and better optimization. I also build high-converting sales funnels that guide customers from awareness to purchase, improving conversion rates and overall business performance. My focus is on delivering High ROI and High ROAS through strategic campaign planning, continuous optimization, audience targeting, and performance analysis while ensuring every marketing decision is backed by accurate tracking and measurable results.