Shibbir

Scaling B2B and SaaS growth with strategy, performance marketing, landing pages, tracking and data-driven insights.

LinkedIn • Freelance

Oct 2023 - Present • 2 yrs 9 mos

I help B2B and SaaS companies accelerate growth through data-driven marketing, conversion optimization, and advanced analytics. My work combines performance marketing strategy, high-converting landing pages, marketing automation, and end-to-end tracking to improve lead quality, customer acquisition, and ROI. I specialize in implementing Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tracking, Google Ads conversion tracking, Meta Pixel & Conversions API, LinkedIn Insight Tag, TikTok Pixel, Microsoft Ads UET, and custom event tracking. I build accurate measurement frameworks that enable businesses to make confident decisions based on reliable data. In addition to analytics, I collaborate with marketing and product teams to optimize funnels, improve attribution, develop executive dashboards in Looker Studio, and uncover insights that drive sustainable growth. By connecting strategy, technology, and analytics, I help organizations scale efficiently while maximizing the impact of every marketing dollar.

Pro Web analytics and Tracking Consultant

Upwork • Freelance

Jul 2023 - Present • 3 yrs

As a Professional Web Analytics & Tracking Consultant, I help businesses implement accurate end-to-end marketing measurement across websites, eCommerce stores, and SaaS platforms. I specialize in Google Tag Manager (GTM), Google Analytics 4 (GA4), server-side tracking, Google Ads conversion tracking, Meta Pixel & Conversions API, TikTok Pixel, LinkedIn Insight Tag, Microsoft Ads UET, Snapchat Pixel, and custom event tracking. I design reliable tracking systems that provide accurate attribution, eliminate duplicate conversions, improve data quality, and help businesses optimize their advertising performance. My experience includes Shopify, WordPress, WooCommerce, Wix, Next.js, Laravel, Stripe, SevenRooms, and CRM integrations using Zapier and Make. I also build Looker Studio dashboards, configure UTM strategies, implement enhanced eCommerce tracking, offline conversion tracking, and troubleshoot complex tracking issues across multiple advertising platforms. My goal is to ensure every marketing decision is backed by clean, actionable, and trustworthy data.