Sumit Deore

Fressol Founder

Nov 2024 - Present • 1 yr 6 mos

Building and operating a household cleaning and home care brand focused on consumer-oriented products and scalable digital commerce operations. Managing: * Brand positioning * Product sourcing * Packaging and presentation * Shopify operations * Distribution and retail expansion * Customer acquisition and growth systems Expanded operations across multiple regions in Gujarat and parts of Maharashtra through online and offline channels.

Shopify Developer & E-commerce operator

Jan 2024 - Present • 2 yrs 4 mos

Working on Shopify development, e-commerce systems, and D2C brand operations across multiple consumer-focused businesses. Experience includes: * Shopify store setup and customization * Product page and storefront optimization * Brand-focused website development * E-commerce operations * Conversion-focused store structure * Customer acquisition systems * Dropshipping store scaling * Brand identity and storefront design Previously worked on scaling 100+ online stores through digital commerce and performance-driven marketing systems. Stores built and managed through our systems have achieved strong sales performance, including businesses generating multi-lakh daily revenue through high-converting store structures and optimized customer journeys. Examples: • Hive Remedy — generated over ₹24L+ in sales • Zelouna — crossed ₹72L+ in sales Currently involved in operating and managing multiple e-commerce stores across different product categories, including: • Buylivora.com • Basaltcure.com • Vaayra.com • Fressol.com • Urbannestvadodara.com • Cartclique.com We also help brands build complete digital identities from scratch — from logo design and brand positioning to Shopify setup, landing page development, theme customization, font and color selection, storefront optimization, and conversion-focused website structures designed for long-term scalability and revenue generation. Hands-on experience across store operations, product positioning, customer acquisition, and scaling D2C-focused online businesses through Shopify ecosystems.

Cloud Kitchen Operator

Jan 2024 - Present • 2 yrs 4 mos

Operating delivery-first food brands through a centralized cloud kitchen model focused on scalable food operations and customer experience. Managing multiple brands across different cuisine categories while working on: * Operations management * Online food delivery systems * Brand positioning * Packaging workflows * Customer retention * Digital growth