Sunil K

SolarNation - Performance Marketing

Solar Power Supply • Freelance

Mar 2026 - Present • 3 mos

▸ Created and managed lead generation campaigns targeting well-defined audience segments based on demographics, interests, and online behaviour. ▸ Applied advanced audience targeting strategies — custom audiences, lookalike audiences, and interest-based segments — to maximize reach and relevance. ▸ Designed high-converting ad creatives showcasing products, services, offers, and key brand messages. ▸ Promoted events, webinars, product launches, and time-sensitive campaigns to drive registrations and inquiries. ▸ Built and managed retargeting campaigns to re-engage warm audiences and convert prospects into leads.

Digital Marketing Specialist

Canam • Full time

Sep 2012 - Feb 2026 • 13 yrs 5 mos

With over 14 years of specialized experience in Performance Marketing at Canam Consultants Ltd., one of the leading overseas education consultancies, I have successfully managed substantial advertising budgets and generated lakhs of high-quality student leads through result-oriented digital campaigns.