Sunit Roy

Facebook Ads Survice (Electronics)

Walton • Full time

May 2025 - Nov 2025 • 6 mos

Company Name: Walton Electronics Position: Facebook Ads Expert Duration: 7 Months I worked at Walton Electronics as a Facebook Ads Expert for 7 months, where I was responsible for planning, creating, and managing Facebook and Instagram advertising campaigns for a wide range of products and categories. My main objective was to help Walton increase leads, drive sales, and improve overall online brand visibility through targeted and effective ad strategies. During this period, I conducted in-depth audience research, created custom and lookalike audiences, and developed engaging ad copies tailored to different target segments. I also provided creative ideas to improve ad visuals and messaging, ensuring campaigns remained trendy and impactful. Additionally, I managed ad budgets efficiently, monitored daily campaign performance, analyzed results, and optimized campaigns to achieve higher ROI and lower cost per result. I collaborated closely with team members and stakeholders to understand specific business goals, set measurable KPIs, and deliver result-driven campaigns. By continuously testing and refining ads based on data and market trends, I helped Walton achieve better conversions and maximize return on ad spend. This experience significantly enhanced my expertise in Facebook Ads Manager, audience targeting, campaign analytics, performance tracking, and conversion-focused marketing strategies. It also strengthened my ability to create campaigns that balance creativity, strategy, and measurable results, making me confident in delivering high-quality digital marketing solutions for any business.