Sushma R

Assistant Content Strategist

Deloitte • Full time

Sep 2019 - Present • 6 yrs 8 mos

Most B2B SaaS brands know what their product does. Very few know how to say why it matters. That gap , however, what a product is and what a buyer actually needs to hear is where I've spent 9 years. I'm a content strategist who operates with full product marketing scope: GTM strategy, ICP definition, messaging architecture, sales enablement, and launch execution. Across five enterprise SaaS products, I've owned the kind of work that usually lives in a PMM role, under a Content title. What makes my experience different isn't the tools or the tactics. It's the verticals. I've built positioning and content systems for some of the most operationally complex products in B2B SaaS: - Fintech lending and collections platforms - Insurance technology - Enterprise LMS and corporate training - AI-powered enterprise solutions - Immersive learning (AR/VR) These aren't products that market themselves. They need clarity, precision, and a real understanding of enterprise buying psychology. That's where I do my best work. What I've built: - GTM strategy and launch messaging across five enterprise SaaS products - A content strategy that drove 82K+ impressions on a single asset and steady stream of inbound MQLs/month from one landing page - Thought leadership published in Inc42, CXO Today, and Manufacturing Today India - Sales enablement content that sales teams actually use - Positioning frameworks grounded in April Dunford's methodology I write about B2B SaaS positioning, enterprise storytelling, and what it actually looks like to align content with GTM on LinkedIn weekly. If you're building or scaling a B2B SaaS brand and need someone who thinks in positioning and executes in content, let's talk.