Swapan Hossain

Meta Marketing Expert

MetaVersus • Full time

Dec 2022 - Jan 2024 • 1 yr 1 mo

Meta Ads Specialist with 3+ years of professional experience in Digital Marketing, specializing in Facebook Ads, Instagram Ads, and performance-driven advertising strategies. Experienced in planning, managing, and optimizing Meta advertising campaigns for businesses across various industries, helping brands increase visibility, generate qualified leads, and drive revenue growth. Skilled in Meta Ads Manager, Meta Business Suite, audience targeting, retargeting campaigns, Meta Pixel setup, Conversion API integration, event tracking, and campaign performance analysis. Successfully managed multiple advertising accounts, creating data-driven strategies that improved conversion rates, reduced acquisition costs, and maximized return on ad spend (ROAS). Strong expertise in campaign structure development, A/B testing, budget allocation, competitor research, audience segmentation, creative optimization, and sales funnel strategies. Proven ability to scale profitable campaigns while maintaining cost efficiency and achieving business objectives. Recognized for delivering measurable marketing results through continuous optimization, strategic planning, and performance reporting. Known for excellent communication, analytical thinking, problem-solving skills, and the ability to manage high-budget advertising campaigns while consistently meeting client goals and deadlines.