Syed M. Atif

App Store Optimization

Code Prisma (Software Company) • Full time

Oct 2021 - Present • 4 yrs 7 mos

I am an App Store Optimization (ASO) specialist with over 5+ years of experience working with Code Prisma, a software company where I have successfully optimized 100+ mobile applications on both Google Play Store and Apple App Store. Over the years (2022–2024), I helped apps rank on hundreds of keywords by leveraging strong keyword research, strategic keyword placement, and optimized descriptions when keyword density played a major role in ranking algorithms. My work consistently improved app visibility, search rankings, and organic installs. As ASO evolved in 2025 and now in 2026, I adapted my strategy to focus on behavior-based optimization. I guide clients not only with ASO (title, description, screenshots, and keyword strategy) but also provide actionable insights on post-ASO growth, including the importance of ads, user acquisition, and engagement signals to improve rankings. Key Achievements • Optimized 100+ apps across multiple categories • Ranked apps on hundreds of keywords in top 5, top 10, top 20 (short-tail & long-tail) • Improved organic installs through keyword strategy and conversion optimization • Designed high-converting screenshots using Photoshop • Helped clients adapt to evolving ASO algorithms (2022–2026) • Delivered both keyword ranking and conversion-focused ASO strategies Client Insights & Approach I believe ASO is not just about keywords — it’s about combining visibility with conversion. In today’s Play Store ecosystem: • ASO helps your app get discovered • Screenshots and visuals drive installs • Ads help generate initial traction and user data • User behavior (installs, retention, engagement) determines long-term ranking My approach is simple: First, optimize your app for discoverability and conversion. Then, guide you on how to scale using the right growth strategies. I focus on delivering results that align with the latest ASO trends while keeping the app’s core value and target audience in mind.