
Tahir
Senior Digital Marketing Specialist

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Senior Digital Marketing Specialist
Eurofins Scientific • Full time
Mar 2015 - Present • 11 yrs 2 mos
Led end-to-end digital marketing strategy and execution for South Asia and Asia-Pacific markets, aligning with global brand and communication guidelines. Managed website planning and development, including content architecture, UX structure, and coordination with global teams for implementation and optimization. Owned complete SEO strategy: On-page optimization (content, metadata, internal linking) Off-page SEO (backlink development, outreach) Technical SEO (site health, indexing, performance improvements) Planned and executed paid marketing campaigns across: LinkedIn Ads ,Meta platforms (Facebook & Instagram) Developed and optimized campaigns for multiple business divisions, including: Caleb Brett (Oil, Gas & Biofuels) Petroleum & Chemical Inspections LNG/LPG and Cargo Treatment Services Marine Cargo Insurance & Government Trading Services Testing & Laboratory Services (Chemical, Environmental, Microbiological, etc.) Intertek Academy (Training & Certification Programs) Softlines (Textiles, Apparel, Footwear, PPE, Home Furnishings) Hardlines (Furniture, Home Décor, Toys, Packaging, Sporting Goods) Electrical & Industrial Products (Telecom, HVAC, Lighting, Appliances, Renewable Energy, Medical Devices, etc.) Collaborated cross-functionally with internal stakeholders across India and global teams to ensure seamless campaign execution and project delivery. Managed content strategy and brand communication, ensuring consistency across digital channels. Drove lead generation and performance marketing initiatives, optimizing campaigns based on KPIs and analytics. Planned and executed integrated lead generation campaigns, including WhatsApp marketing (end-to-end campaign execution and automation) Email marketing campaigns (strategy, content, segmentation, and performance tracking) Implemented marketing automation & CRM integrations, enabling lead nurturing, scoring, and pipeline tracking Optimized landing pages and campaigns through A/B testing and user behavior analysis to