Tahir Mustafa

Senior Media Buyer

Hoski Media • Full time

Jan 2025 - Present • 1 yr 6 mos

As a Senior Media Buyer, I lead the strategy, execution, and optimization of high-performance paid advertising campaigns across Facebook, Instagram, and other digital platforms. I focus on delivering measurable growth, maximizing ROAS, reducing acquisition costs, and scaling profitable campaigns for businesses across various industries. Key Responsibilities: - Develop advanced, data-driven media buying strategies aligned with client revenue and growth goals - Lead the setup, management, and optimization of campaigns across Meta Ads Manager - Conduct deep audience research, competitive analysis, and full-funnel planning - Oversee the creation and testing of ad creatives, copy, and targeting frameworks - Analyze campaign performance daily and implement high-impact optimizations - Scale profitable campaigns while maintaining efficiency and strong ROAS - Prepare detailed performance reports with strategic insights and actionable recommendations - Work closely with clients to refine advertising strategies, improve funnel performance, and guide long-term scaling plans Core Skills: - Facebook and Instagram Ads (Advanced Execution & Scaling) - Strategic Campaign Optimization - ROAS & CPA Improvement Frameworks - High-Volume A/B Testing & Creative Direction - Data Interpretation, Reporting, and Forecasting - Full-Funnel Strategy & Audience Building - Budget Management at Scale What I Deliver: - Significant increases in ROAS and reductions in CPA - Reliable, scalable advertising strategies tailored to each business - Clear reporting, transparency, and strategic communication - End-to-end campaign ownership—from planning to optimization to scaling

Media Buyer

BeUniqueness • Full time

Mar 2019 - Nov 2025 • 6 yrs 8 mos

As a Media Buyer, I plan, launch, and optimize high-performing paid advertising campaigns across Facebook, Instagram, and other digital platforms. My focus is on driving measurable results, increasing ROAS, and scaling profitable campaigns for brands of all sizes. Key Responsibilities: - Develop data-driven media buying strategies tailored to client goals - Set up, manage, and optimize campaigns across Meta Ads Manager - Conduct audience research, competitor analysis, and funnel planning - Create and test multiple ad creatives, copy variations, and targeting setups - Monitor campaign performance daily and implement optimization actions - Scale winning campaigns while maintaining profitability and ROAS - Prepare detailed performance reports with insights and recommendations - Collaborate with clients to refine ongoing ad strategies and growth plans Core Skills: - Facebook and Instagram Ads - Campaign Optimization & Scaling - ROAS and CPA Optimization - A/B Testing & Creative Strategy - Data Analysis & Reporting - Funnel Strategy & Audience Building What I Deliver: - Consistent improvements in ROAS and lower CPA - Scalable media buying strategies - Transparent reporting and communication - Full management of your ad campaigns from setup to scaling