
Tajally N
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Upwork
Freelance • 1 yr 2 mos
Email Marketing & GHL Specialist
Jul 2026 - Present • 0 mos
As a freelance Email Marketing & Meta Ads specialist, I manage cold email campaigns from start to finish, including domain setup and warm-up, SPF/DKIM/DMARC configuration, and ongoing sender reputation monitoring to maintain strong deliverability. I handle lead sourcing and list building using Apollo and Instantly's SuperSearch, along with writing and testing outreach copy, managing follow-up sequences, and tracking reply and conversion rates. On the paid ads side, I plan and manage Meta Ads campaigns, covering audience research, ad creative testing, budget allocation, and ongoing optimization to improve cost-per-lead and lead quality. I also build and maintain automation workflows in GoHighLevel, connecting leads from ads and email into a single system with automated follow-up, tagging, and CRM updates. Across all of this, I report on campaign performance and adjust strategy based on what the data shows.
Email Marketing Specialist Instantly.ai
May 2025 - Present • 1 yr 2 mos
As an Email Marketing Specialist, I create and manage email campaigns that engage subscribers, nurture leads, recover abandoned opportunities, and increase customer retention. Whether you're a startup, e-commerce brand, agency, SaaS company, or small business, I build email marketing systems that save time and drive measurable results.