
Felicia T
Expand Your Reach: Bulk SMS and Lead Generation Strategies That Work!
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Lead SMS Specialist
Compass Advertising Agency • Part time
Feb 2026 - Present • 8 mos
-Planned, wrote, and scheduled SMS campaigns for agency clients across retail, restaurants, real estate. -Built automated flows including welcome series, abandoned-cart reminders, order updates, and re-engagement messages. -Segmented subscriber lists by behaviour and purchase history to improve relevance and response. -Wrote short, high-converting message copy with clear calls to action and trackable links. -Ensured compliance with opt-in, opt-out, and messaging-hour rules. -Ran A/B tests on timing, wording, and offers, then reported results to clients. Achievements & Results -Grew a client's SMS subscriber list from 10K to 40K in four months. -Achieved an average delivery rate of 90% across 29 campaigns. -Generated $7,000 in revenue for retail client from a single SMS campaign. -Reduced unsubscribe rate to 0.9% through better segmentation and timing. -Managed SMS campaigns reaching a list of 950K subscribers.