Jubair

Facebook Ads Specialist | Lead Generation & Conversion Expert

SPPC Digital • Freelance

Feb 2025 - Present • 1 yr 3 mos

Performance-focused Facebook Ads Specialist managing lead generation and conversion campaigns across local service businesses, SaaS products, and eCommerce brands. Working within a performance-driven marketing agency environment, I handle end-to-end Facebook Ads strategy — from tracking setup to campaign scaling — across multiple industries including roofing services, cleaning and home services, CRM software, restaurants, and other local businesses. Built and optimized: • Conversion-focused lead generation campaigns (Website & Form-based) • City-wise segmented campaigns for local service businesses • Full-funnel strategies including retargeting and audience refinement • Facebook Pixel setup and advanced conversion tracking systems • Creative testing frameworks (image & video ads across placements) Successfully reduced Cost Per Lead significantly for a European local service business through structured campaign optimization, location-based targeting, and landing page alignment. Launched and scaled campaigns from scratch for a CRM software business by setting up complete tracking infrastructure and generating consistent website registrations with cost-efficient performance. Currently managing and testing campaigns across multiple business types, including local services and restaurant brands, with a focus on improving lead quality and conversion rates. Continuously analyze performance data, test creatives, and scale winning campaigns while eliminating wasted ad spend. Also contribute to basic social media management by aligning ad creatives with brand content strategy to improve engagement and overall marketing consistency. Focused on data-driven decision making, cost-efficient scaling, and delivering measurable business results through structured Facebook Ads strategies.