Tapu Bar

Diabetic Supply Exchange – Meta Ads Campaign Specialist

Diabetic Supply Exchange • Freelance

Jun 2025 - Dec 2025 • 6 mos

Diabetic Supply Exchange is a diabetes supply company selling diabetic products and supplies. The client initially struggled to achieve consistent results from their own Facebook and Instagram advertising campaigns. The campaigns needed better audience targeting, creative testing, location targeting, and ongoing optimization. I developed a data-driven Meta advertising strategy using detailed audience research, targeted locations, creative testing, campaign optimization, and continuous performance monitoring. I regularly analyzed campaign data and adjusted the strategy to improve efficiency and reach more relevant audiences. Over approximately six months of ongoing campaign management and optimization, advertising performance improved significantly compared with the client’s previous approach. The campaigns were continuously refined to deliver stronger, more sustainable results, leading to a successful long-term working relationship.

Facebook & Instagram Lead Generation Ads Specialist

Glonetex Technologies • Freelance

Oct 2025 - Nov 2025 • 1 mo

Successfully managed and optimized Facebook & Instagram lead generation campaigns for Glonetex Technologies, a U.S.-based company, transforming initially underperforming ads into structured, results-driven marketing systems. Conducted in-depth audience research, strategic A/B testing, and campaign restructuring to identify performance gaps and improve targeting precision. Implemented advanced conversion tracking, refined ad creatives, and optimized bidding strategies to enhance lead quality and reduce cost per acquisition. Through continuous performance monitoring and data-driven decision-making, I stabilized lead flow, improved engagement rates, and created a scalable campaign structure focused on long-term ROI growth. My approach combines analytical strategy, performance optimization, and consistent scaling techniques, ensuring reliable, measurable, and sustainable advertising results for U.S. markets.

Facebook & Instagram Ads Specialist | UK Pet Food E-commerce

Raw Direct • Freelance

Oct 2024 - Nov 2024 • 1 mo

The client was already running Facebook and Instagram ads but faced challenges with audience targeting and campaign performance. I was hired for one month to optimize the existing campaigns and improve results. I conducted detailed UK audience research, analysed the campaigns, identified performance gaps, refined targeting, optimized the campaign structure, and applied tailored strategies based on real data. Throughout the month, I continuously monitored performance, tested different approaches, and made data-driven optimizations to reach the right UK audience. Through strategic targeting and ongoing optimization, I successfully improved campaign efficiency and delivered better results for the client.