Tarek Sowkat
Google Ads, Audit and Optimization, GTM, GA4 Tracking, SEM Specialist
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Esperienza lavorativa
Google Ads Specialist | Conversion Tracking Expert | ZAIN ALQAMAR CLEANING SERVICE DUBAI
Zain Alqamar Cleaning Service • Freelance
Jun 2025 - Present • 11 mos
Planned, launched, and managed Google Ads campaigns to generate high-quality leads for residential and commercial cleaning services. Conducted full account audits, keyword research, and ad copy testing to increase ad relevance and reduce cost-per-lead. Integrated Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track WhatsApp clicks, phone calls, and appointment bookings. Successfully improved campaign performance through smart bidding strategies and continuous optimization.
Google Ads Manager, Auditor and Optimizer | Emirates Cleaning Services
Emirates Cleaning Service • Freelance
Feb 2025 - Jun 2025 • 4 mos
Manage and optimize Google Ads campaigns focused on lead generation for cleaning services in a competitive Dubai market. Conduct in-depth audits to identify wasted ad spend, improve keyword targeting, and boost Quality Scores. Implement advanced conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to monitor phone calls, WhatsApp clicks, and form submissions. Achieved significant improvements in CTR, conversion rate, and reduced CPA through continuous A/B testing and bid strategy optimization.